Online Pop-Up Stores

Why Open an Online Pop-up Store?

The concept of the “pop-up shop” first emerged in the physical world. Ecommerce brand leaders and established digital organizations created pop-up retail locations to grab the attention of customers in the physical world, and increase sales. Now, the online pop-up store is beginning to gain traction too.

Unlike traditional ecommerce stores, virtual pop-up shops are temporary online resources. They give brands a cost-effective and exciting way to showcase items or merchandise for a limited time. An effective online pop-up shop can deliver all the same benefits as a physical store pop-up, from increased brand awareness and engagement to a stronger corporate reputation.

The biggest difference? You don’t have to worry about long-term maintenance and management. Once you’re done with your pop-up event, you can simply close your store down until you’re ready to use it again. Pop-up stores are cost-effective, low-risk, and infinitely agile!

How You Can Use an Online Pop-Up Store

Although many pop-up stores focus on attracting new and existing customers to products and sales, they’re also extremely valuable for companies looking to create temporary stores for employees that want to purchase or request branded merchandise.

Whether you already have your own permanent online company store or not, you can use your pop-up shop to:

• Celebrate a company anniversary: Celebrate the ongoing success of your large or small business with your employees. You can produce a selection of unique products, featuring an exclusive anniversary logo employees can access for a limited time.
• Streamline employee gifting: Want to give your employees the perfect corporate gift for the holidays? A temporary store gives your staff members an opportunity to choose the branded merchandise they want to receive. You can even allow employees to order products they want to give to their team members and colleagues.
• Highlight a special occasion: An online pop-up store can be a great way to highlight virtually any special occasion, from the development of a new brand logo to a major achievement, such as earning a new industry accreditation or accolade.

Benefits of a Pop-Up Employee Store

Countless companies already use online pop-up stores to build customer relationships and increase brand hype, as part of a comprehensive digital marketing campaign. When you build your own temporary employee store, you can leverage the same benefits as these customer-focused companies, from increased brand exposure, to stronger connections with your target audience (your staff).

Plus, temporary employee stores are:

Perfect for employee gifting

With a pop-up store, you can access a host of exceptional branded gifts for your employees, ideal for increasing engagement and brand loyalty. Instead of just guessing what your team members want, you can allow them to choose the products that appeal most to them.

This makes pop-up stores perfect for special occasions, such as anniversaries, and holidays, when you want to give something back to your dedicated team members.

Easy and Efficient

With SplashBrands, you can create a store that provides employees with a range of excellent products to choose from instantly. That means you don’t have to waste time deciding which products you should add to your portfolio.

Distribution and fulfillment is taken care of for you, with every order shipped straight to your staff members (with no middle man). Plus, there are no inventory commitments or order minimums to worry about.

Ideal for Limited Edition Designs

With an online pop-up store, you can experiment with a wide range of limited edition designs, great for getting employees and stakeholders talking about your company. You can allow employees to access special logos, color palettes, or options for a specific time period.

That’s great if you want to release a temporary anniversary logo, or holiday-themed design. You can even set deadlines for how long your pop-up shop is up and running. With more access to unique designs, your employees have endless ways to promote your company and highlight your brand during special events and promotional periods.

At SplashBrands, we believe convenient ecommerce stores shouldn’t just be a tool for online retailers. We produce incredible pop-up stores and permanent swag stores for companies that want to share branded merchandise with their employees, investors, and teams.

As soon as you launch your store with SplashBrands, your employees will have access to thousands of potential products, all of which can be branded with your logo and customized to your needs. Our on-demand approach to purchasing means employees can purchase one item at a time, with no order minimums, so there’s no need to wait around for larger orders to accumulate.

Plus, we make it easy to get everything set up within as little as two weeks.

The process is simple, all you need to do is:

• Request a demo store: Share your logo and color palettes with us and we’ll create a demo branded store for you within 48 hours. You can then take your store for a test drive, exploring a wide range of apparel and promotional product options.
• Personalize: Let us help you select the ideal store name, set up ads to attract your employees, create secure groups and even customize billing and shipping to meet your specific needs.
• Launch your store: Use our user-friendly tools to launch your store and manage every aspect of your online presence. You have complete control to decide what goes live and when, and you can even access your own intuitive reporting dashboard.

An online pop-up store could be the perfect way to celebrate a holiday or company anniversary, provide access to new and exclusive products for your team, or just streamline the gifting process. Here at SplashBrands, we make it easy for companies to unlock the power of pop-up shops focused on one of their most important audiences – their employees.

With our help, you can create a pop-up store that boosts employee morale and retention, increases engagement, and aligns your staff around your brand.

Ready to get started? Create a demo store with SplashBrands today and see the benefits for yourself.